Let’s spread the goodwill.
— Tao and Friends.

It started just before Christmas 2014 with mama's and best friend's - Mimmi and Selina. These two are behind the coolest new name in organic fashion and giving back.

They have introduced a new brand to the fun world of children's wear; by offering great quality, organic cotton clothing which is cool, comfy and entertaining - all at the same time.

The core value of this brand is not only to dress the children, but also to help children in need. This is why they give a fixed amount of 1€ for each item of clothing sold to a charity which is precious to them. 

Of course, no amount given is ever enough, but if it can help make a difference then it’s a great start. The first charity was The Winnicott Foundation. An independent registered charity, founded in 1985 by parents and doctors who wanted to do more for premature and sick babies than the UK National Health Service (NHS) was able to.