Our goal is a healthier outdoor life,
now and for future generations.
— Fjällräven

Fjällräven produces innovative, functional and stylish products that are loved by outdoor enthusiasts across the world. The range features the well-known iconic Kånken backpacks.

At the end of the 1970s, reports started emerging of increasing numbers of children suffering from back pain as a result of the shoulder bags that were the fashion at the time. In order to help prevent back problems, Fjällräven's Åke Nordin created a lightweight, basic, durable backpack with plenty of room for all the essentials for a day at school.

Kånken was launched in 1978 in collaboration with the Swedish Guide and Scout Association. More than 35 years later, Kånken has straightened out millions of backs and become one of Fjällräven's most popular products. All we have changed are the colours.

Embodying the motto of ‘leave no trace behind’, Fjällräven produces sustainable and timeless gear designed to last generations and continually strives to reduce the environmental footprint of their work.